This article is pitched for people who are not experienced or very knowledgeable when it comes to SEO, what it is for and what it can do. I expect like me, you get frustrated if your searches bring irrelevant results first.There are some web directories that are recognised by search engines and gaining a trade listing there will be a helpful kick-start to your SEO campaign. Then, for individual pages only one to three phrases. A good design from the start will save you a lot of time and money. The steps include those of preparation as well of those of continuous repeated activities. The search engines also provide reports and other useful information, such as technical problems with your websites you might not be aware of via their console.

They are a waste of your money.If you have focused objectives and a clear online strategy then SEO will almost always be a good cost effective addition to the marketing tool set.One of piece of 'new media jargon' that has got the vast majority of business leaders confused is SEO, outdoor string light search engine optimisation. In most cases it will put you ahead of a considerable number of your competitors.Armed with our clear objectives and online strategy:Step 1 to SEO Heaven - Keyword ResearchA vital first step that should not be undertaken lightly. Avoid them.It is possible for you to make your website 'the best and most relevant' for certain searches and to convince the search engine operator you are just that too. Their customers are searching and they expect to see the 'best and most relevant' search results. No one should be surprised, the methods search engines use to prioritise results are designed to satisfy the searcher. I assume that you will be committed to a long term marketing strategy, and to measuring results with a view to adjusting your activity.There are plenty of scam products and services. Even if you decide against the submission of a site map to the search engines, is it advisable to create an account and register your website with them, just for the reports and statistics they provide free of charge and which are invaluable for your internet marketing efforts. The early preparatory steps are perhaps the most important as errors here will frustrate the effectiveness of the later ones.. That is SEO. When you create a new website, make sure to consider search engine friendly design and architecture before and during the actual development of the website.Step 3 to SEO Heaven - Web Design and DevelopmentLike trying to cable an old building for modern communications, or boosting performance of an obsolete machine, fixing a bad website design is much tougher than building properly from scratch.

In Eleven Steps to SEO Heaven (steps 6 to eleven) we look at taking a website that is SEO ready site with a campaign ready to run and look at the steps and work needed to claim a high search engine ranking.Step 2 to SEO Heaven - Competitive IntelligenceSEO is competitive, there is only one front page, only one top slot so it is important to know you competition and perform better. Too many people have been charged too much for either inappropriate or ineffective SEO services, often because the supplier does not really understand it either. The first thing to understand is that search engine businesses, like Google, Yahoo and Bing, have customers to satisfy too. Each of my 11 steps to SEO heaven is necessary.With the first 5 steps complete they should be scheduled for occasional review whilst the remaining tasks require regular and repetitive effort. In most cases a high performing design for SEO is also a user friendly design but occasionally compromise is necesary. It is almost always a long job to properly prepare a table based (templated) website for SEO.

They work hard to eliminate bogus SEO services that aim to cheat. Just as soon as you create inbound links from other websites to yours the search engines will find your website.Step 5 to SEO Heaven - SitemapsThe larger search engines allow webmasters to submit a sitemap to them via a webmaster console. For large sites with hundreds of pages is it hard to optimize every single page, the effort and cost of SEO to the full extend produces diminishing returns.Step 4 to SEO Heaven - Get Your First Inbound LinksThere is no need to pay to submit your website to any search engine. Whilst experienced pay per click advertisers will know that you can easily test and change hundreds of keywords in paid search campaigns, they should understand this not possible for organic search optimization. This is an important determining factor in the cost and resources necessary to achieve your desired SEO outcome. It is normally advisable to concentrate on one to five key phrases for the whole site around a core theme. What are they doing? Where do they rank, for which Key words? Who is linking to their website and why? The less competitive your industry is online the easier is it for you to outperform your competition. No one can guarantee you a number 1 ranking it must be earned and maintained by being best and most relevant. Then ask your customers and suppliers to place a link to your website from theirs, most will be pleased for the favour to be returned

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